Resume

    Key competencies

    • Over 15 years experience writing/editing a variety of technical, marketing and other communications materials
    • Certified Editor in the Life Sciences (ELS)
    • Excellent ability to analyze, extract, synthesize and coordinate information from a wide variety of sources
    • Detail-oriented and exceptionally organized to manage multiple projects under competing priorities within deadline and budget goals
    • Customer-focused approach for high-quality deliverables that translate difficult concepts into clear and simple terms
    • Strong interpersonal skills that include persuasion, negotiation, flexibility and cooperation at all levels of the organization
    • Working knowledge of Microsoft Office and Adobe products, internet/intranet applications and other software on several platforms
    • Familiar with medicine, pharmaceuticals, human services and biotechnology fields, especially food safety

    Writing experience

      Sr. Technical/Marketing Writer

      (1999-present; DuPont Qualicon, Wilmington, DE)

      • Manage all user documentation for several products, from inception through post-commercialization, including manuals, ready references, training presentations, start-up guides and technical bulletins
      • Work with agency to produce marketing materials for product rollouts, including advertising, sales sheets, slide presentations and other sales tools
      • Issue press releases and and other promotional information
      • Write/edit submission reports for product certifications
      • Manage both the internal and external web sites, including design, editorial content and updates
      • Work closely with legal department, translator services, graphic artists and production vendors to assure high-quality products that comply with corporate guidelines
      • Represent Marketing/Communications perspective on steering and product committees

      Writing and design consultant

      (1990-1999; Barbara Robleto Writing and Design)

      • Design and writing services for corporate and nonprofit sectors
      • Manuals (procedure, reference, training, new product and end-user) including Parents' Guide to Special Education in Delaware
      • Brochures, mailers, flyers and other marketing materials
      • Logos and business identification packages
      • Presentations
      • Resumes

    Volunteer experience

    • Board of Directors, The Arc of Delaware - current
    • Governor's Advisory Council for Exceptional Citizens
    • Education Committee, The Arc of Delaware
    • Advisory Committee, Delaware Assistive Technology Initiative
    • President and Co-Founder, Down Syndrome Association of Delaware

    Education

    • Enrolled in Master of Education in Educational Technology program at University of Delaware
    • Certified Editor in the Life Sciences (ELS), Board of Editors in the Life Sciences (BELS)
    • Certification in Training and Employee Development, University of Delaware
    • Bachelor of Arts, University of Delaware
      English major with Business and Technical Writing concentration, GPA 4.0 -
    • Chestnut Hill Hospital School of Nursing, Philadelphia, PA

    Awards

    • Silver Quill Award - International Association of Business Communicators 1990
    • 1990 Outstanding Scholar - University of Delaware
    • American Association of University Women Award - University of Delaware 1990
    • Presidential Award for Women's Research Papers - University of Delaware 1989
    • Arts and Science Undergraduate Writing Award - University of Delaware 1989
    • Herbert Ellis Newman Award - Phi Beta Kappa 1989
    • Clift and DeArmond Award - Phi Beta Kappa 1988
    • H. Rodney Sharp Scholarship - University of Delaware 1988, 1989, 1990

    Affiliations

    • International Association of Business Communicators (IABC)
    • Society for Technical Communication (STC)
    • American Medical Writers Association (AMWA)
    • Board of Editors in the Life Sciences (BELS)
    • American Society for Training and Development (ASTD)
    • Phi Beta Kappa

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Bio

    Short

    • Barb was born and raised in Pennsylvania but has lived in Delaware her entire adult life. She spends a lot of time working or taking classes, but also enjoys paperback mysteries, theater, movies, hiking, traveling and cheap wine. She can't sing a note and isn't into pets, but three incredible children and one amazing man round out her life and make all the difference.

    Long

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